Journal #7

Journal #7 Targeting Audiences

The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.