Reflective Essay
In just a few short days another holiday season will kick off around the world. Holiday memories always bring out the best in people even in a slow economy, horrible job market, and healthcare problems. Good Samaritans find ways to be with loved ones and enjoy the time spent on those special days that are drawing near.
We can all remember a time when we were so excited to see the huge turkey come out of the oven. The turkey looked so juicy and just the most beautiful gold coat of turkey broth you have ever seen. On the inside of the pot you would have some vegetables cooking in the broth with the turkey. The mash-potatoes are waiting on the top of the stove along with the cranberry sauce in the refrigerator. You sit down to a gorgeously decorated table. The table has all the utensils you will need and as you pass the bottle of fine wine around for all to enjoy you think that this is pretty nice. After you finish your wonderful turkey with all the fixings, you then have a slice of pie and enjoy the company of loved ones.
Christmas is the time of year for giving. Everyone likes a surprise or a present. Little boys and girls make lists for Santa Clause. Then the big day arrives and you race downstairs to find that one gift you wished for all along. You play with it until you don’t even want to play anymore. Then the family comes to the table and everyone smiles with joy.
If any of what I wrote reminds you of holidays spent in your life then please take a second of your time and help those that are less fortunate. Not everyone will have a Merry Christmas or a happy Thanksgiving. Many people this year are without homes or jobs and are not looking forward to the holiday season as most see it. Reach out to those in need this holiday season.
Monday, November 24, 2008
Wednesday, November 12, 2008
Journal #7
Journal #7 Targeting Audiences
The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.
The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.
Monday, November 3, 2008
word of the week #9
Gaggle
A gaggle of offensive linemen, those massive and massively overlooked brutes of thankless tasks, formed a rare celebration circle around Philadelphia Eagles colleague Todd Herremans.
Def: 1. N. A flock of geese.
2. Informal and disorderly noisy group of people.
The people at the rally stayed pretty tame except for a gaggle of protesters that decided to crash the event.
A gaggle of offensive linemen, those massive and massively overlooked brutes of thankless tasks, formed a rare celebration circle around Philadelphia Eagles colleague Todd Herremans.
Def: 1. N. A flock of geese.
2. Informal and disorderly noisy group of people.
The people at the rally stayed pretty tame except for a gaggle of protesters that decided to crash the event.
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