Word of the week #8
Mcom 100W M/W 12:00
Brickbat
First there was the Dyson vs. Hoover ads, the Miller Lite vs. Bud Light spots (remember the Dalmatian leaping off a truck?) and Huggies vs. Pampers (delivering a literal brickbat with a spot showing a mom diapering a brick).
Def: 1. N.
A piece made of brick typically used as a weapon.
A comment, which is highly critical and typically insulting to those intended for.
In yesterdays Seahawks game, Vernon Davis was thrown out of the game and newly assigned head coach of the Forty-niners held a press conference after the loss, his brickbat comments showed a sign of the change of times ahead by the bay.
Monday, October 27, 2008
Monday, October 20, 2008
word of the week #7
Mcom 100W M/W 12:00
Diplomat
However, it was Mr. Bryant, by all accounts, who was the most popular American player in Beijing, where the U.S. -- dubbed the Redeem Team -- won the gold medal and impressed everyone by being humble, diplomatic and highly visible supporters of Team USA across all sports.
Def: 1. N. A representative or official to represent a country abroad. To speak to in way of sensitivity and effective way to all parties involved
I had to be the diplomatic person when my neighbors and roommate argued over parking spots.
Diplomat
However, it was Mr. Bryant, by all accounts, who was the most popular American player in Beijing, where the U.S. -- dubbed the Redeem Team -- won the gold medal and impressed everyone by being humble, diplomatic and highly visible supporters of Team USA across all sports.
Def: 1. N. A representative or official to represent a country abroad. To speak to in way of sensitivity and effective way to all parties involved
I had to be the diplomatic person when my neighbors and roommate argued over parking spots.
Wednesday, October 15, 2008
Journal #3 NPR Interview
Journal #3 NPR Interview
I listened to the interview with NPR’s Jim Zerollie about the economic bailout and the stocks that the Federal Government will be purchasing. The interview started with an excerpt from a recent President Bush speech regarding the recent pass of the Bailout Bill. After the excerpt was played Jim was given some questions to answer to clarify what the bailout and stock buying will mean for our economy.
The interviewer did her homework on the topic before the interview. She knew about the passing of the recent bill and that the Federal Treasury was going to help some of the largest banks in the U.S. get their credit flowing again. She asked mainly clarifying questions. What I mean by this is that she seemed to have a good grasp on the direct, and cross-examination questions. The interviewer was very good at taking what was publicly announced and then formed her question to get the important deeper issue into the interview.
The interviewer would build up her questions with quotes and excerpts from press releases and then mainly just looked for the statements to be interpreted by the political and economical correspondent. The follow up questions seemed a little rehearsed or scripted but that did help the flow in the interview and helped the listener stay on the topic with the radio interview. She did ask the questions that were the most obvious in terms of what should logically come next in the line of questioning.
The interviewers strategy seems to be bi-partisan and just looking to get the facts out in her broadcast. She did not try to trip Jim up or make him choose a side. She stayed in the middle and let the interviewee have the floor to bring some clarity to a somewhat “foggy” subject for most Americans.
Jim was not very evasive of any question posed to him. Jim knew that he was there to shine some light on the topic so for every question, he just tried to answer with the facts and his own base of knowledge. The relationship seem to me as two friends that have been in this position before together. This is true seeing how the interviewer was an anchor for the radio station and Mr. Zerolli was the senior economic correspondent.
I listened to the interview with NPR’s Jim Zerollie about the economic bailout and the stocks that the Federal Government will be purchasing. The interview started with an excerpt from a recent President Bush speech regarding the recent pass of the Bailout Bill. After the excerpt was played Jim was given some questions to answer to clarify what the bailout and stock buying will mean for our economy.
The interviewer did her homework on the topic before the interview. She knew about the passing of the recent bill and that the Federal Treasury was going to help some of the largest banks in the U.S. get their credit flowing again. She asked mainly clarifying questions. What I mean by this is that she seemed to have a good grasp on the direct, and cross-examination questions. The interviewer was very good at taking what was publicly announced and then formed her question to get the important deeper issue into the interview.
The interviewer would build up her questions with quotes and excerpts from press releases and then mainly just looked for the statements to be interpreted by the political and economical correspondent. The follow up questions seemed a little rehearsed or scripted but that did help the flow in the interview and helped the listener stay on the topic with the radio interview. She did ask the questions that were the most obvious in terms of what should logically come next in the line of questioning.
The interviewers strategy seems to be bi-partisan and just looking to get the facts out in her broadcast. She did not try to trip Jim up or make him choose a side. She stayed in the middle and let the interviewee have the floor to bring some clarity to a somewhat “foggy” subject for most Americans.
Jim was not very evasive of any question posed to him. Jim knew that he was there to shine some light on the topic so for every question, he just tried to answer with the facts and his own base of knowledge. The relationship seem to me as two friends that have been in this position before together. This is true seeing how the interviewer was an anchor for the radio station and Mr. Zerolli was the senior economic correspondent.
Sunday, October 12, 2008
Word of the week #6
Word of the Week #6
Emphatic
Article on the National Post website
Not quite as emphatic as the headline on the Flyers press release: "World's Most Popular Hockey Mom To Drop Puck."
Def. Adj.
Showing or giving emphasis. Expressing something clearly and strong.
Linguistics denoting certain Arabic consonants that are pronounced with both dental articulation and constriction of larynx.
My professor always said to study but he was more emphatic about our studying habits for midterms.
Emphatic
Article on the National Post website
Not quite as emphatic as the headline on the Flyers press release: "World's Most Popular Hockey Mom To Drop Puck."
Def. Adj.
Showing or giving emphasis. Expressing something clearly and strong.
Linguistics denoting certain Arabic consonants that are pronounced with both dental articulation and constriction of larynx.
My professor always said to study but he was more emphatic about our studying habits for midterms.
Sunday, October 5, 2008
Word of the week #5
Word of the week #5
Mantra
Source: www.Advertisingage.com article about the Tampa Bay Rays MLB team.
Mr. Raymond -- who worked on fabric softeners and panty liners at P&G -- and the team's other top executives have nevertheless engaged in a Procter-style treatment of their brand, complete with a mantra of five "brand pillars" and 30 carefully monitored consumer touch points that help the team monitor consumer satisfaction.
Definition: noun
o A word or sound repeated to aid concentration in meditation.
o A Vedic hymn.
o A statement or slogan repeated frequently
All off-season long, the football teams mantra was "defense wins championships".
Mantra
Source: www.Advertisingage.com article about the Tampa Bay Rays MLB team.
Mr. Raymond -- who worked on fabric softeners and panty liners at P&G -- and the team's other top executives have nevertheless engaged in a Procter-style treatment of their brand, complete with a mantra of five "brand pillars" and 30 carefully monitored consumer touch points that help the team monitor consumer satisfaction.
Definition: noun
o A word or sound repeated to aid concentration in meditation.
o A Vedic hymn.
o A statement or slogan repeated frequently
All off-season long, the football teams mantra was "defense wins championships".
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