100w in Review
This class was good. I signed up for Mcom 100W in with Mrs. Nichols and somehow wound up with two teachers. This was a new way of teaching for me. I am horrible at writing and need more direct communication. They have two teachers with different grading styles and teaching techniques. I found myself struggling in this English class so much more than any English class I have taken before.
I really like Mrs. Nichols and Mrs. Mccune separately but together I am not really sure it was the best way for my learning abilities. However the professors are extremely knowledgeable and willing to help were they can.
Wednesday, December 10, 2008
Reflective essay
Agency in Review
One half of the year long agency class is coming to an end. The agency class was set up to allow advertising and public relations students an opportunity to get a feel of the agency work style. The agency was set up in a hierarchal fashion. The agency has professors that represent the partners or bosses of the agency. The professors made the final decision on what went into production and what concepts died. The directors are in charge of making sure that the teams and departments that make up the agency are moving in a progressive way. The directors are also responsible for making sure that the creative is getting signed off on time to g to production. The associates make up our research and creative associates. They are the most crucial part of the agency. The associates help with gathering the immense amount of information and research available for their team leaders and directors. Associates also make up our creative pool. The creative people are responsible for making the ideas and concepts that help the rest of the agency communicate to the general public.
We have lots of great brands and companies to work with. Because we are a one year long class, this allows us the opportunity to put more time into the campaigns we decide to implement. Our professors have done a great job on getting companies to take a chance on us to work with their company and implement an advertising campaign to boost their awareness or sales. The professors also did a great job on getting us signed up for many different national competitions.
The directors have a tough job with balancing the needs and wants of the professors and the associates and creative. The directors have done a great job of communicating with one another on what the agency needs to grow internally. The directing team has also done a phenomenal job at working with all the accounts and not just one specific account.
The associates and creative have been the fuel that makes he agency go. Their work on posters and web banner advertisements are what makes the agency move forward. The management track students have done so much research and support for their team leaders that some campaigns wouldn’t have even been attempted with out our research team having the ability to gather lots of information and truncate the information for the directors to use in the meetings with the individual account teams.
Adversely, the professors have their room for improvement too. Before I go on I should say that this is my opinion and not that of any other student in the agency. The professors singled out one account team each and really focused on them. This created a problem with some students that were not a part of an account team that the professors worked with. The three professors have very good individual skills that match what we would see in an actual agency. This will be brought up for future discussion among the director’s team and professors. Also creating a more communication friendly agency has been a little rocky from the start.
The directors have had a hard time being the buffer between the bosses and associates. The directors have taken steps to rectify the problem but the facts remain the same, the issue is still on the table. The directors also have done a sub par job on making sure the different account teams understand what is needed from them and by what date it is needed. All the work must be signed off on and it is up to the directors to make sure that the creative is signed off in a timely manner.
The creative and management associates combined to help pump out the very first campaign of the agency. While talking with the creative I learned of the shortcomings of the associates and creative teams. The final work was disliked and not up to the standards of the creative team but was still put into production. The creative team did great work but they didn’t see it that way and when the platforms started to run they made their feelings known. The management associates need to understand that when they get to and agency; they will be doing research the whole time until the get a promotion from the bottom level, and that can take time. The moaning and groining about how they thought it would be different will not change when they graduate and get agency jobs and they find themselves doing the same thing there as they did here.
The most impressive people to me in the agency have been the professionalism of the public relations students. Anything asked of them has been done and to seemingly the best of their ability. The public relation students get the job done and take great pride in what they are assigned to do, and not what they want to do. As the agency grows and student’s leave and new students come workflow will get smoother. For the very first semester of the agency, I feel we have started building a good foundation for the future classes. The students after us will have much better companies and brands to work with and the bosses will understand the importance of a whole class involvement at all times. The director’s team will understand their job roles and extent of their power in order to help the different facets of the agency grow and succeed. The associates and creative will realize the actual amount of time they have to produce something and hopefully get all their creative juices onto the mock-up before the last day so that way the agency is known as a great creative avenue for companies to pursue.
Ultimately it will take a group effort for the agency to have a successful year. This doesn’t matter if it is the hundredth anniversary or the inaugural year. Next semester will endure their own setbacks but at that time the nucleolus will be in place to better smooth out the wrinkles. I have said the “good” and “bad” of the agency. I really like the class and think that we are going in the right direction. Please look for some of our implementations on many different media platforms and in many different areas both locally and hopefully nationally next semester. I would like to thank the professors, directors team, creative, and associates for all their hard work and feel grateful that I can be apart of the inaugural year of this great program.
One half of the year long agency class is coming to an end. The agency class was set up to allow advertising and public relations students an opportunity to get a feel of the agency work style. The agency was set up in a hierarchal fashion. The agency has professors that represent the partners or bosses of the agency. The professors made the final decision on what went into production and what concepts died. The directors are in charge of making sure that the teams and departments that make up the agency are moving in a progressive way. The directors are also responsible for making sure that the creative is getting signed off on time to g to production. The associates make up our research and creative associates. They are the most crucial part of the agency. The associates help with gathering the immense amount of information and research available for their team leaders and directors. Associates also make up our creative pool. The creative people are responsible for making the ideas and concepts that help the rest of the agency communicate to the general public.
We have lots of great brands and companies to work with. Because we are a one year long class, this allows us the opportunity to put more time into the campaigns we decide to implement. Our professors have done a great job on getting companies to take a chance on us to work with their company and implement an advertising campaign to boost their awareness or sales. The professors also did a great job on getting us signed up for many different national competitions.
The directors have a tough job with balancing the needs and wants of the professors and the associates and creative. The directors have done a great job of communicating with one another on what the agency needs to grow internally. The directing team has also done a phenomenal job at working with all the accounts and not just one specific account.
The associates and creative have been the fuel that makes he agency go. Their work on posters and web banner advertisements are what makes the agency move forward. The management track students have done so much research and support for their team leaders that some campaigns wouldn’t have even been attempted with out our research team having the ability to gather lots of information and truncate the information for the directors to use in the meetings with the individual account teams.
Adversely, the professors have their room for improvement too. Before I go on I should say that this is my opinion and not that of any other student in the agency. The professors singled out one account team each and really focused on them. This created a problem with some students that were not a part of an account team that the professors worked with. The three professors have very good individual skills that match what we would see in an actual agency. This will be brought up for future discussion among the director’s team and professors. Also creating a more communication friendly agency has been a little rocky from the start.
The directors have had a hard time being the buffer between the bosses and associates. The directors have taken steps to rectify the problem but the facts remain the same, the issue is still on the table. The directors also have done a sub par job on making sure the different account teams understand what is needed from them and by what date it is needed. All the work must be signed off on and it is up to the directors to make sure that the creative is signed off in a timely manner.
The creative and management associates combined to help pump out the very first campaign of the agency. While talking with the creative I learned of the shortcomings of the associates and creative teams. The final work was disliked and not up to the standards of the creative team but was still put into production. The creative team did great work but they didn’t see it that way and when the platforms started to run they made their feelings known. The management associates need to understand that when they get to and agency; they will be doing research the whole time until the get a promotion from the bottom level, and that can take time. The moaning and groining about how they thought it would be different will not change when they graduate and get agency jobs and they find themselves doing the same thing there as they did here.
The most impressive people to me in the agency have been the professionalism of the public relations students. Anything asked of them has been done and to seemingly the best of their ability. The public relation students get the job done and take great pride in what they are assigned to do, and not what they want to do. As the agency grows and student’s leave and new students come workflow will get smoother. For the very first semester of the agency, I feel we have started building a good foundation for the future classes. The students after us will have much better companies and brands to work with and the bosses will understand the importance of a whole class involvement at all times. The director’s team will understand their job roles and extent of their power in order to help the different facets of the agency grow and succeed. The associates and creative will realize the actual amount of time they have to produce something and hopefully get all their creative juices onto the mock-up before the last day so that way the agency is known as a great creative avenue for companies to pursue.
Ultimately it will take a group effort for the agency to have a successful year. This doesn’t matter if it is the hundredth anniversary or the inaugural year. Next semester will endure their own setbacks but at that time the nucleolus will be in place to better smooth out the wrinkles. I have said the “good” and “bad” of the agency. I really like the class and think that we are going in the right direction. Please look for some of our implementations on many different media platforms and in many different areas both locally and hopefully nationally next semester. I would like to thank the professors, directors team, creative, and associates for all their hard work and feel grateful that I can be apart of the inaugural year of this great program.
Wednesday, December 3, 2008
Reflective essay
I recently saw the moving Changling, staring Jeffrey Donovan and Angelina Jollie. This is a true story that takes place during the late 20’s in Los Angeles. A single mother comes home, after working extra shifts for the telephone company, to find her nine-year-old boy has been abducted. During the time this event occurred, the LAPD was waging a war against their public image as corrupt and above the law. The police used the abduction to prove their worth to the city but failed to retrieve the right boy.
This was a really good movie that seems to be doing really well in the box office. Out of fear that someone might read my blog, I will not say anymore about how the plotlines twist. Just the thought that our police system at one time was this corrupt to have a movie made is the real shocking plotline. These cops lived above the law they were meant to enforce. Sad reality of the whole movie is that we might have learned nothing from our past. The ratings for this movie are great because of the reality of the movie being true and the fascination that the American public has with drama. True stories are nice when you take the mistakes of the past and show how we learn and grew from them. Over the next 8o years we had the information about what could happen if we don’t hold our officials to a higher standard of living.
Power is ultimately very corrupting. If you have power then chances are you probably don’t want to loose it. This brings a conflict of interest of your ethics. Changling showcased great examples of people having their political, occupational, and social power tested and how they reacted to the loss of just a little of their power. Is the chief of police never wrong? Police chief will never stand up and say we might have made a mistake. Do politicians always tell the truth? If they did then there would probably be far less scandals than our United States one-a-year average.
This was a really good movie that seems to be doing really well in the box office. Out of fear that someone might read my blog, I will not say anymore about how the plotlines twist. Just the thought that our police system at one time was this corrupt to have a movie made is the real shocking plotline. These cops lived above the law they were meant to enforce. Sad reality of the whole movie is that we might have learned nothing from our past. The ratings for this movie are great because of the reality of the movie being true and the fascination that the American public has with drama. True stories are nice when you take the mistakes of the past and show how we learn and grew from them. Over the next 8o years we had the information about what could happen if we don’t hold our officials to a higher standard of living.
Power is ultimately very corrupting. If you have power then chances are you probably don’t want to loose it. This brings a conflict of interest of your ethics. Changling showcased great examples of people having their political, occupational, and social power tested and how they reacted to the loss of just a little of their power. Is the chief of police never wrong? Police chief will never stand up and say we might have made a mistake. Do politicians always tell the truth? If they did then there would probably be far less scandals than our United States one-a-year average.
Monday, November 24, 2008
Individual Blog
Reflective Essay
In just a few short days another holiday season will kick off around the world. Holiday memories always bring out the best in people even in a slow economy, horrible job market, and healthcare problems. Good Samaritans find ways to be with loved ones and enjoy the time spent on those special days that are drawing near.
We can all remember a time when we were so excited to see the huge turkey come out of the oven. The turkey looked so juicy and just the most beautiful gold coat of turkey broth you have ever seen. On the inside of the pot you would have some vegetables cooking in the broth with the turkey. The mash-potatoes are waiting on the top of the stove along with the cranberry sauce in the refrigerator. You sit down to a gorgeously decorated table. The table has all the utensils you will need and as you pass the bottle of fine wine around for all to enjoy you think that this is pretty nice. After you finish your wonderful turkey with all the fixings, you then have a slice of pie and enjoy the company of loved ones.
Christmas is the time of year for giving. Everyone likes a surprise or a present. Little boys and girls make lists for Santa Clause. Then the big day arrives and you race downstairs to find that one gift you wished for all along. You play with it until you don’t even want to play anymore. Then the family comes to the table and everyone smiles with joy.
If any of what I wrote reminds you of holidays spent in your life then please take a second of your time and help those that are less fortunate. Not everyone will have a Merry Christmas or a happy Thanksgiving. Many people this year are without homes or jobs and are not looking forward to the holiday season as most see it. Reach out to those in need this holiday season.
In just a few short days another holiday season will kick off around the world. Holiday memories always bring out the best in people even in a slow economy, horrible job market, and healthcare problems. Good Samaritans find ways to be with loved ones and enjoy the time spent on those special days that are drawing near.
We can all remember a time when we were so excited to see the huge turkey come out of the oven. The turkey looked so juicy and just the most beautiful gold coat of turkey broth you have ever seen. On the inside of the pot you would have some vegetables cooking in the broth with the turkey. The mash-potatoes are waiting on the top of the stove along with the cranberry sauce in the refrigerator. You sit down to a gorgeously decorated table. The table has all the utensils you will need and as you pass the bottle of fine wine around for all to enjoy you think that this is pretty nice. After you finish your wonderful turkey with all the fixings, you then have a slice of pie and enjoy the company of loved ones.
Christmas is the time of year for giving. Everyone likes a surprise or a present. Little boys and girls make lists for Santa Clause. Then the big day arrives and you race downstairs to find that one gift you wished for all along. You play with it until you don’t even want to play anymore. Then the family comes to the table and everyone smiles with joy.
If any of what I wrote reminds you of holidays spent in your life then please take a second of your time and help those that are less fortunate. Not everyone will have a Merry Christmas or a happy Thanksgiving. Many people this year are without homes or jobs and are not looking forward to the holiday season as most see it. Reach out to those in need this holiday season.
Wednesday, November 12, 2008
Journal #7
Journal #7 Targeting Audiences
The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.
The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.
Monday, November 3, 2008
word of the week #9
Gaggle
A gaggle of offensive linemen, those massive and massively overlooked brutes of thankless tasks, formed a rare celebration circle around Philadelphia Eagles colleague Todd Herremans.
Def: 1. N. A flock of geese.
2. Informal and disorderly noisy group of people.
The people at the rally stayed pretty tame except for a gaggle of protesters that decided to crash the event.
A gaggle of offensive linemen, those massive and massively overlooked brutes of thankless tasks, formed a rare celebration circle around Philadelphia Eagles colleague Todd Herremans.
Def: 1. N. A flock of geese.
2. Informal and disorderly noisy group of people.
The people at the rally stayed pretty tame except for a gaggle of protesters that decided to crash the event.
Monday, October 27, 2008
word of the week #8
Word of the week #8
Mcom 100W M/W 12:00
Brickbat
First there was the Dyson vs. Hoover ads, the Miller Lite vs. Bud Light spots (remember the Dalmatian leaping off a truck?) and Huggies vs. Pampers (delivering a literal brickbat with a spot showing a mom diapering a brick).
Def: 1. N.
A piece made of brick typically used as a weapon.
A comment, which is highly critical and typically insulting to those intended for.
In yesterdays Seahawks game, Vernon Davis was thrown out of the game and newly assigned head coach of the Forty-niners held a press conference after the loss, his brickbat comments showed a sign of the change of times ahead by the bay.
Mcom 100W M/W 12:00
Brickbat
First there was the Dyson vs. Hoover ads, the Miller Lite vs. Bud Light spots (remember the Dalmatian leaping off a truck?) and Huggies vs. Pampers (delivering a literal brickbat with a spot showing a mom diapering a brick).
Def: 1. N.
A piece made of brick typically used as a weapon.
A comment, which is highly critical and typically insulting to those intended for.
In yesterdays Seahawks game, Vernon Davis was thrown out of the game and newly assigned head coach of the Forty-niners held a press conference after the loss, his brickbat comments showed a sign of the change of times ahead by the bay.
Monday, October 20, 2008
word of the week #7
Mcom 100W M/W 12:00
Diplomat
However, it was Mr. Bryant, by all accounts, who was the most popular American player in Beijing, where the U.S. -- dubbed the Redeem Team -- won the gold medal and impressed everyone by being humble, diplomatic and highly visible supporters of Team USA across all sports.
Def: 1. N. A representative or official to represent a country abroad. To speak to in way of sensitivity and effective way to all parties involved
I had to be the diplomatic person when my neighbors and roommate argued over parking spots.
Diplomat
However, it was Mr. Bryant, by all accounts, who was the most popular American player in Beijing, where the U.S. -- dubbed the Redeem Team -- won the gold medal and impressed everyone by being humble, diplomatic and highly visible supporters of Team USA across all sports.
Def: 1. N. A representative or official to represent a country abroad. To speak to in way of sensitivity and effective way to all parties involved
I had to be the diplomatic person when my neighbors and roommate argued over parking spots.
Wednesday, October 15, 2008
Journal #3 NPR Interview
Journal #3 NPR Interview
I listened to the interview with NPR’s Jim Zerollie about the economic bailout and the stocks that the Federal Government will be purchasing. The interview started with an excerpt from a recent President Bush speech regarding the recent pass of the Bailout Bill. After the excerpt was played Jim was given some questions to answer to clarify what the bailout and stock buying will mean for our economy.
The interviewer did her homework on the topic before the interview. She knew about the passing of the recent bill and that the Federal Treasury was going to help some of the largest banks in the U.S. get their credit flowing again. She asked mainly clarifying questions. What I mean by this is that she seemed to have a good grasp on the direct, and cross-examination questions. The interviewer was very good at taking what was publicly announced and then formed her question to get the important deeper issue into the interview.
The interviewer would build up her questions with quotes and excerpts from press releases and then mainly just looked for the statements to be interpreted by the political and economical correspondent. The follow up questions seemed a little rehearsed or scripted but that did help the flow in the interview and helped the listener stay on the topic with the radio interview. She did ask the questions that were the most obvious in terms of what should logically come next in the line of questioning.
The interviewers strategy seems to be bi-partisan and just looking to get the facts out in her broadcast. She did not try to trip Jim up or make him choose a side. She stayed in the middle and let the interviewee have the floor to bring some clarity to a somewhat “foggy” subject for most Americans.
Jim was not very evasive of any question posed to him. Jim knew that he was there to shine some light on the topic so for every question, he just tried to answer with the facts and his own base of knowledge. The relationship seem to me as two friends that have been in this position before together. This is true seeing how the interviewer was an anchor for the radio station and Mr. Zerolli was the senior economic correspondent.
I listened to the interview with NPR’s Jim Zerollie about the economic bailout and the stocks that the Federal Government will be purchasing. The interview started with an excerpt from a recent President Bush speech regarding the recent pass of the Bailout Bill. After the excerpt was played Jim was given some questions to answer to clarify what the bailout and stock buying will mean for our economy.
The interviewer did her homework on the topic before the interview. She knew about the passing of the recent bill and that the Federal Treasury was going to help some of the largest banks in the U.S. get their credit flowing again. She asked mainly clarifying questions. What I mean by this is that she seemed to have a good grasp on the direct, and cross-examination questions. The interviewer was very good at taking what was publicly announced and then formed her question to get the important deeper issue into the interview.
The interviewer would build up her questions with quotes and excerpts from press releases and then mainly just looked for the statements to be interpreted by the political and economical correspondent. The follow up questions seemed a little rehearsed or scripted but that did help the flow in the interview and helped the listener stay on the topic with the radio interview. She did ask the questions that were the most obvious in terms of what should logically come next in the line of questioning.
The interviewers strategy seems to be bi-partisan and just looking to get the facts out in her broadcast. She did not try to trip Jim up or make him choose a side. She stayed in the middle and let the interviewee have the floor to bring some clarity to a somewhat “foggy” subject for most Americans.
Jim was not very evasive of any question posed to him. Jim knew that he was there to shine some light on the topic so for every question, he just tried to answer with the facts and his own base of knowledge. The relationship seem to me as two friends that have been in this position before together. This is true seeing how the interviewer was an anchor for the radio station and Mr. Zerolli was the senior economic correspondent.
Sunday, October 12, 2008
Word of the week #6
Word of the Week #6
Emphatic
Article on the National Post website
Not quite as emphatic as the headline on the Flyers press release: "World's Most Popular Hockey Mom To Drop Puck."
Def. Adj.
Showing or giving emphasis. Expressing something clearly and strong.
Linguistics denoting certain Arabic consonants that are pronounced with both dental articulation and constriction of larynx.
My professor always said to study but he was more emphatic about our studying habits for midterms.
Emphatic
Article on the National Post website
Not quite as emphatic as the headline on the Flyers press release: "World's Most Popular Hockey Mom To Drop Puck."
Def. Adj.
Showing or giving emphasis. Expressing something clearly and strong.
Linguistics denoting certain Arabic consonants that are pronounced with both dental articulation and constriction of larynx.
My professor always said to study but he was more emphatic about our studying habits for midterms.
Sunday, October 5, 2008
Word of the week #5
Word of the week #5
Mantra
Source: www.Advertisingage.com article about the Tampa Bay Rays MLB team.
Mr. Raymond -- who worked on fabric softeners and panty liners at P&G -- and the team's other top executives have nevertheless engaged in a Procter-style treatment of their brand, complete with a mantra of five "brand pillars" and 30 carefully monitored consumer touch points that help the team monitor consumer satisfaction.
Definition: noun
o A word or sound repeated to aid concentration in meditation.
o A Vedic hymn.
o A statement or slogan repeated frequently
All off-season long, the football teams mantra was "defense wins championships".
Mantra
Source: www.Advertisingage.com article about the Tampa Bay Rays MLB team.
Mr. Raymond -- who worked on fabric softeners and panty liners at P&G -- and the team's other top executives have nevertheless engaged in a Procter-style treatment of their brand, complete with a mantra of five "brand pillars" and 30 carefully monitored consumer touch points that help the team monitor consumer satisfaction.
Definition: noun
o A word or sound repeated to aid concentration in meditation.
o A Vedic hymn.
o A statement or slogan repeated frequently
All off-season long, the football teams mantra was "defense wins championships".
Monday, September 29, 2008
Journal #2
Friday Night Fight!
The campaign trail hit a crossroads when the presidential candidates, Barack Obama and John McCain, met for their first presidential candidate debate in Mississippi. The debate was broadcast on Fox and all local affiliates. The moderator was fair and kept the discussions on topic and rolling along. The debate never raged to any physical violence but the two candidates did exchange some harsh words a few times. The debate ended and the two retired to their separate quarters, and hopefully trying to fix our economy!
The real fighting began in the aftermath of this debate. Every medium and media outlet in America had to report or just give their opinion on the much malign festivities Friday night. All the political and news television channels were buzzing over the debate. The debate was front-page news on the Saturday morning San Jose Mercury newspaper. With the buzz in the traditional media realm the debate had a much easier transition onto the web. All the news and media outlets also run their personal websites and gave audiences a place to turn if they needed to read transcripts of the proceedings or wanted some in depth coverage.
Television had immediate post-debate coverage on Fox then later on CNN and MSNBC. While watching the Hannity and Colmes show on MSNBC I got to see some real debating. With forum quest ranging from presidential advisors to foreign policy experts the debate raged on, without the candidates present. The forum sat five upper forties white males that didn’t seem to agree on one single topic the entire show. The interruptions and yelling actually became almost comical watching grown men argue like little kids. The forum guests repeatedly interrupted each other the whole time only to completely distract me and probably the rest or the viewing audience.
The Mercury News handled the topic of the Friday night debates more tactfully. Newspaper has the ability to really engage in the reader’s daily life. You pick up a paper to read and maybe do games, but your engaged. The front page has an article mainly of the play-by- play of what went on and a really bipartisan account of the event. This was reassuring after the television the night before. The Mercury also featured a special election insert that showcased the different parties highlights of the debate. The feature I like best about the Mercury had to be the relief of getting uninterrupted facts from both sides of the political coin. The San Jose Mercury realized that Saturday morning people would get up and flip open the paper to read about the debate and the audience I believe was treated to a wonderful spread of political content to be read at their leisure.
With the success in the news and on the T.V. the web content pored in. everything from You Tube doctored McCain mistakes to polls on every media site asking us the viewers to weigh in on our thoughts. The Internet was the best of both words. Like the newspaper I was engaged and sought out my most trusted sources for news content and was not disappointed. I read my first article on KTVU.com and found it to be very bipartisan and neutral even for California standards. Still there is a reason T.V. rules the media landscape, and that’s the visual aspect it brings the audience. The web delivered with lots of videos and replays.
In the end I would say still the most reliable and straight to the point medium for following the political season has to be… the Newspaper. The web definitely has the largest upside to the future and shows no signs of slowing down, but the Internet has two inherent problems; one is that not everyone has the capabilities of the Internet and two how trusted can it be. T.V. on the other hand just gave me a headache after watching the “professional” “expert” people argue with each other.
The campaign trail hit a crossroads when the presidential candidates, Barack Obama and John McCain, met for their first presidential candidate debate in Mississippi. The debate was broadcast on Fox and all local affiliates. The moderator was fair and kept the discussions on topic and rolling along. The debate never raged to any physical violence but the two candidates did exchange some harsh words a few times. The debate ended and the two retired to their separate quarters, and hopefully trying to fix our economy!
The real fighting began in the aftermath of this debate. Every medium and media outlet in America had to report or just give their opinion on the much malign festivities Friday night. All the political and news television channels were buzzing over the debate. The debate was front-page news on the Saturday morning San Jose Mercury newspaper. With the buzz in the traditional media realm the debate had a much easier transition onto the web. All the news and media outlets also run their personal websites and gave audiences a place to turn if they needed to read transcripts of the proceedings or wanted some in depth coverage.
Television had immediate post-debate coverage on Fox then later on CNN and MSNBC. While watching the Hannity and Colmes show on MSNBC I got to see some real debating. With forum quest ranging from presidential advisors to foreign policy experts the debate raged on, without the candidates present. The forum sat five upper forties white males that didn’t seem to agree on one single topic the entire show. The interruptions and yelling actually became almost comical watching grown men argue like little kids. The forum guests repeatedly interrupted each other the whole time only to completely distract me and probably the rest or the viewing audience.
The Mercury News handled the topic of the Friday night debates more tactfully. Newspaper has the ability to really engage in the reader’s daily life. You pick up a paper to read and maybe do games, but your engaged. The front page has an article mainly of the play-by- play of what went on and a really bipartisan account of the event. This was reassuring after the television the night before. The Mercury also featured a special election insert that showcased the different parties highlights of the debate. The feature I like best about the Mercury had to be the relief of getting uninterrupted facts from both sides of the political coin. The San Jose Mercury realized that Saturday morning people would get up and flip open the paper to read about the debate and the audience I believe was treated to a wonderful spread of political content to be read at their leisure.
With the success in the news and on the T.V. the web content pored in. everything from You Tube doctored McCain mistakes to polls on every media site asking us the viewers to weigh in on our thoughts. The Internet was the best of both words. Like the newspaper I was engaged and sought out my most trusted sources for news content and was not disappointed. I read my first article on KTVU.com and found it to be very bipartisan and neutral even for California standards. Still there is a reason T.V. rules the media landscape, and that’s the visual aspect it brings the audience. The web delivered with lots of videos and replays.
In the end I would say still the most reliable and straight to the point medium for following the political season has to be… the Newspaper. The web definitely has the largest upside to the future and shows no signs of slowing down, but the Internet has two inherent problems; one is that not everyone has the capabilities of the Internet and two how trusted can it be. T.V. on the other hand just gave me a headache after watching the “professional” “expert” people argue with each other.
Word of the week #4
Word of the Week #4
Quarry
Article on the Media Week Magazines website
Of course, Skipper’s biggest quarry is the Olympics; Skipper is working on a major pitch on behalf of ESPN and sister network ABC to wrestle the Olympics’ rights away from NBC when the bidding for the ’14 and ’16 Games come up next year.
Def. Noun
A place, typically a large deep pit, from which stones or other materials are or have been extracted.
Def. Verb
Cut into to obtain stones or minerals from
Definition #2 noun
An animal pursued by a hunter or other predatory mammal.
My overall quarry has always been to get my degree from San Jose State University.
Quarry
Article on the Media Week Magazines website
Of course, Skipper’s biggest quarry is the Olympics; Skipper is working on a major pitch on behalf of ESPN and sister network ABC to wrestle the Olympics’ rights away from NBC when the bidding for the ’14 and ’16 Games come up next year.
Def. Noun
A place, typically a large deep pit, from which stones or other materials are or have been extracted.
Def. Verb
Cut into to obtain stones or minerals from
Definition #2 noun
An animal pursued by a hunter or other predatory mammal.
My overall quarry has always been to get my degree from San Jose State University.
Monday, September 22, 2008
Word of the week #3
Precarious
I visited the Frida Kahlo Exhibit at the San Francisco Museum of Modern Art and this word came up in the program.
“Despite the signs of hope in the leafy tree and patch of grass on the earth’s chest, Kahlo’s position on the mountain is precarious, and she looks fearfully alone.”
Def: 1. Adj. not secured, held or unprotected, likely to fall or collapse.
2. Dependent on chance or uncertainty.
I love to play poker but I always seem to find myself in some very precarious positions and cant play the hand stronger.
I visited the Frida Kahlo Exhibit at the San Francisco Museum of Modern Art and this word came up in the program.
“Despite the signs of hope in the leafy tree and patch of grass on the earth’s chest, Kahlo’s position on the mountain is precarious, and she looks fearfully alone.”
Def: 1. Adj. not secured, held or unprotected, likely to fall or collapse.
2. Dependent on chance or uncertainty.
I love to play poker but I always seem to find myself in some very precarious positions and cant play the hand stronger.
Wednesday, September 17, 2008
Telling Details
Detail Paper
Women still have the upper hand in the courting world of modern colleges.
With the sun out on a beautiful afternoon in the middle of the San Jose State University campus you could find many people looking for shade and recluse from the burning sun. Around the south side of the Olympic statues a man and woman sat with their legs crossed shaded from the sun and had a cheerful conversation. Clearly this guy was very interested in his women companion by the way he spoke and his mannerisms.
The male was very animated and used many hand gestures not only to make his conversation topic seem more meaningful, but also to engage the young woman in some physical playfulness. She continued to not reciprocate his touching and seem to be friendly but not willing to cross into the realm of affectionate touching.
Sun passed over top and the two continued their pleasant conversation that seem to range from school and mutual friends all the way to what a nearby squirrel does with the acorns he finds. As their break wound down the two stood up and with all the jokes and the kindergarten type of flirting, all the man got was a high five and they left their separate ways. All of the males old school techniques and conversation topics could not budge the pretty woman to open up to him and in the end the woman trotted off with her confidence at a new high for the day and the male thinking of what went wrong or what he could have done different. The search continues for the male.
Women still have the upper hand in the courting world of modern colleges.
With the sun out on a beautiful afternoon in the middle of the San Jose State University campus you could find many people looking for shade and recluse from the burning sun. Around the south side of the Olympic statues a man and woman sat with their legs crossed shaded from the sun and had a cheerful conversation. Clearly this guy was very interested in his women companion by the way he spoke and his mannerisms.
The male was very animated and used many hand gestures not only to make his conversation topic seem more meaningful, but also to engage the young woman in some physical playfulness. She continued to not reciprocate his touching and seem to be friendly but not willing to cross into the realm of affectionate touching.
Sun passed over top and the two continued their pleasant conversation that seem to range from school and mutual friends all the way to what a nearby squirrel does with the acorns he finds. As their break wound down the two stood up and with all the jokes and the kindergarten type of flirting, all the man got was a high five and they left their separate ways. All of the males old school techniques and conversation topics could not budge the pretty woman to open up to him and in the end the woman trotted off with her confidence at a new high for the day and the male thinking of what went wrong or what he could have done different. The search continues for the male.
Monday, September 15, 2008
word of the week #2
Joe Araujo
Mass Com 100W M/W 10:30 am
Word #2
Esoteric
The Intelligence Community Five Year Strategic Human Capital Plan
“We find ourselves in a war for talent, often for the most arcane and esoteric of skills, sometimes between ourselves and/or with our own contractors.”
Esoteric adj: designed for or understood only by the specially initiated. 2. Private or secret
To start my job in a bank vault, I had lots of training. Some very esoteric routines must be followed.
Wednesday, September 3, 2008
All about Joe
All about me
I will start at the beginning I guess would be logical. My name is Joe and I grew up in the Eastbay. I went to Del Rey elementary school. The interesting thing about me in elementary school is that I was the last 7th grade class to graduate from the school.
I then went on to high school at arroyo high. Since I was the last 8th grade class at arroyo I had the pleasure of being the youngest student for two years, eighth grade and freshman. While in high school I played many sports and got my customary 2.0 GPA.
Upon completion of four years in high school, I decided to enroll in the trade school known as Heald College. This was a complete waste of time and money. I graduated with a certificate of completion in computer information technology.
I decided at this point in my life that it was time to move out and try something new. I moved to Santa Cruz and enrolled in Cabrillo junior college. I stayed on the beach city for almost 2 years and then transferred my credits to Chabot junior college back in the Eastbay. I got all my GE credits done and decided to enroll in SJSU for their wonderful advertising program. I am really bad at writing and hope that I can manage in what might come to be my very last English class. Thank you.
I will start at the beginning I guess would be logical. My name is Joe and I grew up in the Eastbay. I went to Del Rey elementary school. The interesting thing about me in elementary school is that I was the last 7th grade class to graduate from the school.
I then went on to high school at arroyo high. Since I was the last 8th grade class at arroyo I had the pleasure of being the youngest student for two years, eighth grade and freshman. While in high school I played many sports and got my customary 2.0 GPA.
Upon completion of four years in high school, I decided to enroll in the trade school known as Heald College. This was a complete waste of time and money. I graduated with a certificate of completion in computer information technology.
I decided at this point in my life that it was time to move out and try something new. I moved to Santa Cruz and enrolled in Cabrillo junior college. I stayed on the beach city for almost 2 years and then transferred my credits to Chabot junior college back in the Eastbay. I got all my GE credits done and decided to enroll in SJSU for their wonderful advertising program. I am really bad at writing and hope that I can manage in what might come to be my very last English class. Thank you.
Subscribe to:
Posts (Atom)