100w in Review
This class was good. I signed up for Mcom 100W in with Mrs. Nichols and somehow wound up with two teachers. This was a new way of teaching for me. I am horrible at writing and need more direct communication. They have two teachers with different grading styles and teaching techniques. I found myself struggling in this English class so much more than any English class I have taken before.
I really like Mrs. Nichols and Mrs. Mccune separately but together I am not really sure it was the best way for my learning abilities. However the professors are extremely knowledgeable and willing to help were they can.
Wednesday, December 10, 2008
Reflective essay
Agency in Review
One half of the year long agency class is coming to an end. The agency class was set up to allow advertising and public relations students an opportunity to get a feel of the agency work style. The agency was set up in a hierarchal fashion. The agency has professors that represent the partners or bosses of the agency. The professors made the final decision on what went into production and what concepts died. The directors are in charge of making sure that the teams and departments that make up the agency are moving in a progressive way. The directors are also responsible for making sure that the creative is getting signed off on time to g to production. The associates make up our research and creative associates. They are the most crucial part of the agency. The associates help with gathering the immense amount of information and research available for their team leaders and directors. Associates also make up our creative pool. The creative people are responsible for making the ideas and concepts that help the rest of the agency communicate to the general public.
We have lots of great brands and companies to work with. Because we are a one year long class, this allows us the opportunity to put more time into the campaigns we decide to implement. Our professors have done a great job on getting companies to take a chance on us to work with their company and implement an advertising campaign to boost their awareness or sales. The professors also did a great job on getting us signed up for many different national competitions.
The directors have a tough job with balancing the needs and wants of the professors and the associates and creative. The directors have done a great job of communicating with one another on what the agency needs to grow internally. The directing team has also done a phenomenal job at working with all the accounts and not just one specific account.
The associates and creative have been the fuel that makes he agency go. Their work on posters and web banner advertisements are what makes the agency move forward. The management track students have done so much research and support for their team leaders that some campaigns wouldn’t have even been attempted with out our research team having the ability to gather lots of information and truncate the information for the directors to use in the meetings with the individual account teams.
Adversely, the professors have their room for improvement too. Before I go on I should say that this is my opinion and not that of any other student in the agency. The professors singled out one account team each and really focused on them. This created a problem with some students that were not a part of an account team that the professors worked with. The three professors have very good individual skills that match what we would see in an actual agency. This will be brought up for future discussion among the director’s team and professors. Also creating a more communication friendly agency has been a little rocky from the start.
The directors have had a hard time being the buffer between the bosses and associates. The directors have taken steps to rectify the problem but the facts remain the same, the issue is still on the table. The directors also have done a sub par job on making sure the different account teams understand what is needed from them and by what date it is needed. All the work must be signed off on and it is up to the directors to make sure that the creative is signed off in a timely manner.
The creative and management associates combined to help pump out the very first campaign of the agency. While talking with the creative I learned of the shortcomings of the associates and creative teams. The final work was disliked and not up to the standards of the creative team but was still put into production. The creative team did great work but they didn’t see it that way and when the platforms started to run they made their feelings known. The management associates need to understand that when they get to and agency; they will be doing research the whole time until the get a promotion from the bottom level, and that can take time. The moaning and groining about how they thought it would be different will not change when they graduate and get agency jobs and they find themselves doing the same thing there as they did here.
The most impressive people to me in the agency have been the professionalism of the public relations students. Anything asked of them has been done and to seemingly the best of their ability. The public relation students get the job done and take great pride in what they are assigned to do, and not what they want to do. As the agency grows and student’s leave and new students come workflow will get smoother. For the very first semester of the agency, I feel we have started building a good foundation for the future classes. The students after us will have much better companies and brands to work with and the bosses will understand the importance of a whole class involvement at all times. The director’s team will understand their job roles and extent of their power in order to help the different facets of the agency grow and succeed. The associates and creative will realize the actual amount of time they have to produce something and hopefully get all their creative juices onto the mock-up before the last day so that way the agency is known as a great creative avenue for companies to pursue.
Ultimately it will take a group effort for the agency to have a successful year. This doesn’t matter if it is the hundredth anniversary or the inaugural year. Next semester will endure their own setbacks but at that time the nucleolus will be in place to better smooth out the wrinkles. I have said the “good” and “bad” of the agency. I really like the class and think that we are going in the right direction. Please look for some of our implementations on many different media platforms and in many different areas both locally and hopefully nationally next semester. I would like to thank the professors, directors team, creative, and associates for all their hard work and feel grateful that I can be apart of the inaugural year of this great program.
One half of the year long agency class is coming to an end. The agency class was set up to allow advertising and public relations students an opportunity to get a feel of the agency work style. The agency was set up in a hierarchal fashion. The agency has professors that represent the partners or bosses of the agency. The professors made the final decision on what went into production and what concepts died. The directors are in charge of making sure that the teams and departments that make up the agency are moving in a progressive way. The directors are also responsible for making sure that the creative is getting signed off on time to g to production. The associates make up our research and creative associates. They are the most crucial part of the agency. The associates help with gathering the immense amount of information and research available for their team leaders and directors. Associates also make up our creative pool. The creative people are responsible for making the ideas and concepts that help the rest of the agency communicate to the general public.
We have lots of great brands and companies to work with. Because we are a one year long class, this allows us the opportunity to put more time into the campaigns we decide to implement. Our professors have done a great job on getting companies to take a chance on us to work with their company and implement an advertising campaign to boost their awareness or sales. The professors also did a great job on getting us signed up for many different national competitions.
The directors have a tough job with balancing the needs and wants of the professors and the associates and creative. The directors have done a great job of communicating with one another on what the agency needs to grow internally. The directing team has also done a phenomenal job at working with all the accounts and not just one specific account.
The associates and creative have been the fuel that makes he agency go. Their work on posters and web banner advertisements are what makes the agency move forward. The management track students have done so much research and support for their team leaders that some campaigns wouldn’t have even been attempted with out our research team having the ability to gather lots of information and truncate the information for the directors to use in the meetings with the individual account teams.
Adversely, the professors have their room for improvement too. Before I go on I should say that this is my opinion and not that of any other student in the agency. The professors singled out one account team each and really focused on them. This created a problem with some students that were not a part of an account team that the professors worked with. The three professors have very good individual skills that match what we would see in an actual agency. This will be brought up for future discussion among the director’s team and professors. Also creating a more communication friendly agency has been a little rocky from the start.
The directors have had a hard time being the buffer between the bosses and associates. The directors have taken steps to rectify the problem but the facts remain the same, the issue is still on the table. The directors also have done a sub par job on making sure the different account teams understand what is needed from them and by what date it is needed. All the work must be signed off on and it is up to the directors to make sure that the creative is signed off in a timely manner.
The creative and management associates combined to help pump out the very first campaign of the agency. While talking with the creative I learned of the shortcomings of the associates and creative teams. The final work was disliked and not up to the standards of the creative team but was still put into production. The creative team did great work but they didn’t see it that way and when the platforms started to run they made their feelings known. The management associates need to understand that when they get to and agency; they will be doing research the whole time until the get a promotion from the bottom level, and that can take time. The moaning and groining about how they thought it would be different will not change when they graduate and get agency jobs and they find themselves doing the same thing there as they did here.
The most impressive people to me in the agency have been the professionalism of the public relations students. Anything asked of them has been done and to seemingly the best of their ability. The public relation students get the job done and take great pride in what they are assigned to do, and not what they want to do. As the agency grows and student’s leave and new students come workflow will get smoother. For the very first semester of the agency, I feel we have started building a good foundation for the future classes. The students after us will have much better companies and brands to work with and the bosses will understand the importance of a whole class involvement at all times. The director’s team will understand their job roles and extent of their power in order to help the different facets of the agency grow and succeed. The associates and creative will realize the actual amount of time they have to produce something and hopefully get all their creative juices onto the mock-up before the last day so that way the agency is known as a great creative avenue for companies to pursue.
Ultimately it will take a group effort for the agency to have a successful year. This doesn’t matter if it is the hundredth anniversary or the inaugural year. Next semester will endure their own setbacks but at that time the nucleolus will be in place to better smooth out the wrinkles. I have said the “good” and “bad” of the agency. I really like the class and think that we are going in the right direction. Please look for some of our implementations on many different media platforms and in many different areas both locally and hopefully nationally next semester. I would like to thank the professors, directors team, creative, and associates for all their hard work and feel grateful that I can be apart of the inaugural year of this great program.
Wednesday, December 3, 2008
Reflective essay
I recently saw the moving Changling, staring Jeffrey Donovan and Angelina Jollie. This is a true story that takes place during the late 20’s in Los Angeles. A single mother comes home, after working extra shifts for the telephone company, to find her nine-year-old boy has been abducted. During the time this event occurred, the LAPD was waging a war against their public image as corrupt and above the law. The police used the abduction to prove their worth to the city but failed to retrieve the right boy.
This was a really good movie that seems to be doing really well in the box office. Out of fear that someone might read my blog, I will not say anymore about how the plotlines twist. Just the thought that our police system at one time was this corrupt to have a movie made is the real shocking plotline. These cops lived above the law they were meant to enforce. Sad reality of the whole movie is that we might have learned nothing from our past. The ratings for this movie are great because of the reality of the movie being true and the fascination that the American public has with drama. True stories are nice when you take the mistakes of the past and show how we learn and grew from them. Over the next 8o years we had the information about what could happen if we don’t hold our officials to a higher standard of living.
Power is ultimately very corrupting. If you have power then chances are you probably don’t want to loose it. This brings a conflict of interest of your ethics. Changling showcased great examples of people having their political, occupational, and social power tested and how they reacted to the loss of just a little of their power. Is the chief of police never wrong? Police chief will never stand up and say we might have made a mistake. Do politicians always tell the truth? If they did then there would probably be far less scandals than our United States one-a-year average.
This was a really good movie that seems to be doing really well in the box office. Out of fear that someone might read my blog, I will not say anymore about how the plotlines twist. Just the thought that our police system at one time was this corrupt to have a movie made is the real shocking plotline. These cops lived above the law they were meant to enforce. Sad reality of the whole movie is that we might have learned nothing from our past. The ratings for this movie are great because of the reality of the movie being true and the fascination that the American public has with drama. True stories are nice when you take the mistakes of the past and show how we learn and grew from them. Over the next 8o years we had the information about what could happen if we don’t hold our officials to a higher standard of living.
Power is ultimately very corrupting. If you have power then chances are you probably don’t want to loose it. This brings a conflict of interest of your ethics. Changling showcased great examples of people having their political, occupational, and social power tested and how they reacted to the loss of just a little of their power. Is the chief of police never wrong? Police chief will never stand up and say we might have made a mistake. Do politicians always tell the truth? If they did then there would probably be far less scandals than our United States one-a-year average.
Monday, November 24, 2008
Individual Blog
Reflective Essay
In just a few short days another holiday season will kick off around the world. Holiday memories always bring out the best in people even in a slow economy, horrible job market, and healthcare problems. Good Samaritans find ways to be with loved ones and enjoy the time spent on those special days that are drawing near.
We can all remember a time when we were so excited to see the huge turkey come out of the oven. The turkey looked so juicy and just the most beautiful gold coat of turkey broth you have ever seen. On the inside of the pot you would have some vegetables cooking in the broth with the turkey. The mash-potatoes are waiting on the top of the stove along with the cranberry sauce in the refrigerator. You sit down to a gorgeously decorated table. The table has all the utensils you will need and as you pass the bottle of fine wine around for all to enjoy you think that this is pretty nice. After you finish your wonderful turkey with all the fixings, you then have a slice of pie and enjoy the company of loved ones.
Christmas is the time of year for giving. Everyone likes a surprise or a present. Little boys and girls make lists for Santa Clause. Then the big day arrives and you race downstairs to find that one gift you wished for all along. You play with it until you don’t even want to play anymore. Then the family comes to the table and everyone smiles with joy.
If any of what I wrote reminds you of holidays spent in your life then please take a second of your time and help those that are less fortunate. Not everyone will have a Merry Christmas or a happy Thanksgiving. Many people this year are without homes or jobs and are not looking forward to the holiday season as most see it. Reach out to those in need this holiday season.
In just a few short days another holiday season will kick off around the world. Holiday memories always bring out the best in people even in a slow economy, horrible job market, and healthcare problems. Good Samaritans find ways to be with loved ones and enjoy the time spent on those special days that are drawing near.
We can all remember a time when we were so excited to see the huge turkey come out of the oven. The turkey looked so juicy and just the most beautiful gold coat of turkey broth you have ever seen. On the inside of the pot you would have some vegetables cooking in the broth with the turkey. The mash-potatoes are waiting on the top of the stove along with the cranberry sauce in the refrigerator. You sit down to a gorgeously decorated table. The table has all the utensils you will need and as you pass the bottle of fine wine around for all to enjoy you think that this is pretty nice. After you finish your wonderful turkey with all the fixings, you then have a slice of pie and enjoy the company of loved ones.
Christmas is the time of year for giving. Everyone likes a surprise or a present. Little boys and girls make lists for Santa Clause. Then the big day arrives and you race downstairs to find that one gift you wished for all along. You play with it until you don’t even want to play anymore. Then the family comes to the table and everyone smiles with joy.
If any of what I wrote reminds you of holidays spent in your life then please take a second of your time and help those that are less fortunate. Not everyone will have a Merry Christmas or a happy Thanksgiving. Many people this year are without homes or jobs and are not looking forward to the holiday season as most see it. Reach out to those in need this holiday season.
Wednesday, November 12, 2008
Journal #7
Journal #7 Targeting Audiences
The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.
The first advertisement I choose was in Sports Illustrated for Patron. The demographics of this publication are mostly male’s ages 25-45 years old with an affinity for sports. The occupation tends to be middle class in a position to make decisions with a moderate-income level but notices the importance of the Sports Illustrated. The magazine will cater to the athletic guy but truth be told the real audience for this publication is the “weekend warrior”. The Patron ad has a nice sophisticated look to it. The green tone in the back really helps the advertisement stand out as you flip the pages full of writing. The main focus is to get a big bottle of Patron in front of this highly targeted audience of male readers. The tag line is simple and to the point. As a brand the audience knows that Patron is a little pricey. Keeping the advertisement classy and straight to the point, they didn’t take to much away from the readers enjoyment with the publication and might have left a lasting impression of the bottle shape in the mind of the audience for when they hit the bar or liquor store.
The second advertisement that caught my eye flipping through my magazines was a Maxim advertisement for Gillette Mach 3 razor with M3 power. This ad looks futuristic and informative. The advertisement has a huge razor across the ad with smaller boxes across the bottom that really spells out the benefits and features of the product. The target audience would have to me males 18-45 who like innovation and feel the need for more out of their razor. The job would have to be something that discourages facial hair like and office or boardroom. The idea of the razor is simple but would need to be introduced for the market to understand the benefit of the razor.
Monday, November 3, 2008
word of the week #9
Gaggle
A gaggle of offensive linemen, those massive and massively overlooked brutes of thankless tasks, formed a rare celebration circle around Philadelphia Eagles colleague Todd Herremans.
Def: 1. N. A flock of geese.
2. Informal and disorderly noisy group of people.
The people at the rally stayed pretty tame except for a gaggle of protesters that decided to crash the event.
A gaggle of offensive linemen, those massive and massively overlooked brutes of thankless tasks, formed a rare celebration circle around Philadelphia Eagles colleague Todd Herremans.
Def: 1. N. A flock of geese.
2. Informal and disorderly noisy group of people.
The people at the rally stayed pretty tame except for a gaggle of protesters that decided to crash the event.
Monday, October 27, 2008
word of the week #8
Word of the week #8
Mcom 100W M/W 12:00
Brickbat
First there was the Dyson vs. Hoover ads, the Miller Lite vs. Bud Light spots (remember the Dalmatian leaping off a truck?) and Huggies vs. Pampers (delivering a literal brickbat with a spot showing a mom diapering a brick).
Def: 1. N.
A piece made of brick typically used as a weapon.
A comment, which is highly critical and typically insulting to those intended for.
In yesterdays Seahawks game, Vernon Davis was thrown out of the game and newly assigned head coach of the Forty-niners held a press conference after the loss, his brickbat comments showed a sign of the change of times ahead by the bay.
Mcom 100W M/W 12:00
Brickbat
First there was the Dyson vs. Hoover ads, the Miller Lite vs. Bud Light spots (remember the Dalmatian leaping off a truck?) and Huggies vs. Pampers (delivering a literal brickbat with a spot showing a mom diapering a brick).
Def: 1. N.
A piece made of brick typically used as a weapon.
A comment, which is highly critical and typically insulting to those intended for.
In yesterdays Seahawks game, Vernon Davis was thrown out of the game and newly assigned head coach of the Forty-niners held a press conference after the loss, his brickbat comments showed a sign of the change of times ahead by the bay.
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